When we started our project, I was unsure of any clear path that it might take. I was aware that we were going to be partnered with Jerushia Graham, and I was familiar with her printmaking work and other textile artwork. I was unsure, however, how we would incorporate her unique work into an organization that works with farmer's markets.
We were so lucky to be paired with Jerushia because she took the initiative from day 1 to work her hardest and get our work accomplished.
Our first meeting was to do a little brainstorming about what we wanted to do and looked at some best practices for creating infographics. Jerushia pointed out to our group that it is best to include some words, but not too many. It is important to stick to a specific color palette and theme so that the entire infographic flows together easily.
In addition to Jerushia's presentation on infographics, each group member brought a few images to the meeting to get everyone's creative juices flowing. This meeting made it easier for each member of the group to bounce different ideas around and come up with a sense of our vision for the project.
We learned a little bit more about what was important to Wholesome Wave for their image and the ideas we wanted to portray through the project.
We decided that it was very emotionally moving to showcase children and the effect food insecurity has on families and that it would be a good idea to incorporate this into our design.
We also thought the image of forks holding up loaves of bread was particularly moving and something that we could definitely incorporate into our designs.
After our first meeting, our assignment was to come up with some more solidified ideas of what we hoped our design to be. This included mental brainstorming, as well as coming up with a rough sketch or drawing of what we hoped our design to entail.
Our next meeting actually took place at the Wholesome Wave Headquarters in Atlanta. At this meeting, our group was able to get more of a sense of what Wholesome Wave is all about.
We met with Sara Berney, who acted as our liaison with Wholesome Wave throughout the project. At our meeting with Sara, we learned more about the different programs that Wholesome Wave hoped to promote. While they definitely wanted to get the message about the SNAP 2 for 1 program out, they also wanted to make a few things about farmer's markets in general more well known. Something Sara hoped we could incorporate into our designs was the fact that farmer's markets sell more than just fruits and vegetables. She mentioned the importance of the meat, dairy, and other products that are sold at farmer's markets.
In addition to this, she mentioned that a large part of the problem with getting people enrolled in SNAP benefits to farmer's markets is an issue of transportation. She hoped that we could possibly incorporate public transportation into our designs to showcase that it is possible to travel to the market.
A big part of Wholesome Wave's mission is the inclusion of local farmers being able to sell their products locally. Sara also mentioned the importance of bringing the city together with the farmers and showcasing that the program gives the farmers double the profits when SNAP members use the 2 for 1 program.
After this meeting, we were able to get a sense of the Wholesome Wave aesthetic look, the integrity of the program, and the different initiatives that were going to be important to highlight.
After this meeting, our assignment was to come up with a concrete design so we could start creating our designs at our next meeting.