About

About

The goal of this project was to pair up Emory students with a local artist and a local nonprofit organization to create artwork that engaged and bettered the community. Through our efforts, we were able to convey the messages of Wholesome Wave Georgia in a unique and creative way with the help of local artist, Jerushia Graham.
 
 
The Planning Process
When we started our project, I was unsure of any clear path that it might take. I was aware that we were going to be partnered with Jerushia Graham, and I was familiar with her printmaking work and other textile artwork. I was unsure, however, how we would incorporate her unique work into an organization that works with farmer's markets. We were so lucky to be paired with Jerushia because she took the initiative from day 1 to work her hardest and get our work accomplished. Our first meeting was to do a little brainstorming about what we wanted to do and looked at some best practices for creating infographics. Jerushia pointed out to our group that it is best to include some words, but not too many. It is important to stick to a specific color palette and theme so that the entire infographic flows together easily. In addition to Jerushia's presentation on infographics, each group member brought a few images to the meeting to get everyone's creative juices flowing. This meeting made it easier for each member of the group to bounce different ideas around and come up with a sense of our vision for the project. We learned a little bit more about what was important to Wholesome Wave for their image and the ideas we wanted to portray through the project. We decided that it was very emotionally moving to showcase children and the effect food insecurity has on families and that it would be a good idea to incorporate this into our design. We also thought the image of forks holding up loaves of bread was particularly moving and something that we could definitely incorporate into our designs. After our first meeting, our assignment was to come up with some more solidified ideas of what we hoped our design to be. This included mental brainstorming, as well as coming up with a rough sketch or drawing of what we hoped our design to entail.
 Our next meeting actually took place at the Wholesome Wave Headquarters in Atlanta. At this meeting, our group was able to get more of a sense of what Wholesome Wave is all about.
We met with Sara Berney, who acted as our liaison with Wholesome Wave throughout the project. At our meeting with Sara, we learned more about the different programs that Wholesome Wave hoped to promote. While they definitely wanted to get the message about the SNAP 2 for 1 program out, they also wanted to make a few things about farmer's markets in general more well known. Something Sara hoped we could incorporate into our designs was the fact that farmer's markets sell more than just fruits and vegetables. She mentioned the importance of the meat, dairy, and other products that are sold at farmer's markets. In addition to this, she mentioned that a large part of the problem with getting people enrolled in SNAP benefits to farmer's markets is an issue of transportation. She hoped that we could possibly incorporate public transportation into our designs to showcase that it is possible to travel to the market. A big part of Wholesome Wave's mission is the inclusion of local farmers being able to sell their products locally. Sara also mentioned the importance of bringing the city together with the farmers and showcasing that the program gives the farmers double the profits when SNAP members use the 2 for 1 program. After this meeting, we were able to get a sense of the Wholesome Wave aesthetic look, the integrity of the program, and the different initiatives that were going to be important to highlight. After this meeting, our assignment was to come up with a concrete design so we could start creating our designs at our next meeting.
Drafting and Solidifying
At our next meeting on Emory campus, our goal was to come up with our final design ideas. On this day, I came into the meeting with the idea of incorporating a CandyLand board, but instead of featuring candy on the board, to replace the junk food with healthy options that can be found at farmer's markets. To start the process, I printed out a CandyLand board image to use as the background image. I then used a piece of tracing paper to trace the path on the board. I looked at the different areas on the original board and tried to make comparable areas on my board, but replaced the candy with similar farmer's market products. For example, I turned the candy cane forest into a carrot forest. My goal was not only to show the products that can be found at a market, but also to show the combination of city and farm, and the role local farmers play in farmer's markets. To showcase this, I incorporated farmers and farms into my design and made the path the board took symbolize the path the food took from the farm to the farmer's market. At the end of the board, I showed a farmer at the market and the Atlanta skyline in the background to symbolize the food making it to its final destination. I started the design at this meeting, then took it home with me to finish up. At our next meeting later in the week, Jerushia gave me comments on where to darken the design and other edits she thought would prove useful. After this meeting, our designs were official, and we were ready to begin the actual screen printing.  
Printing
After we had our designs finalized, it was time to begin creating the screens and printing our designs. In order to do this, we made a trip to the Atlanta Printmaker's Studio. At the studio, Jerushia had all the supplies and machinery we would need to create our prints. We started by scanning our final designs into the computer and printing them on regular printer paper. After we had them printed, we created a special treated paper by spreading olive oil on the back surface of the paper. This allowed the paper to be copied onto the screen inside of a machine. After the paper was properly coated and treated, we put it underneath the screen we would use for printing inside of what looked like a giant copy machine. When we turned the machine on, it sucked the cloth top of the machine downward and made a loud buzzing noise. We left the paper, screen, and machine working for about two minutes, and when we raised the top of the machine up, we could see the outline of our design on the screen! We then sprayed the screen with water until we could see the designs more clearly. We were officially ready to create prints on our screens! We planned to meet the following week to create prints of our shirts and to use the screens at a community event. Later, we returned to the studio to create our prints. Since our screens were already finished, it was possible to simply print with the ink on our shirts and bags. The printing process isn't complicated, but does take a steady hand and a little trial and error. To print, I placed the object I wanted to print on underneath the screen. It is important to make sure the object is lined up with the screen so the print is straight. After the object was aligned correctly, I applied ink to the top of my print. Then, I took a tool called a squeegee, and dragged the ink downward toward me. Depending on how dark or light the print turned out on the print medium, I applied more or less pulls to create a darker or lighter print. After pulling the ink down, I raised the screen to reveal my design. Jerushia asked each student to create 15 t-shirts with their design, and I created about 10 bags with my CandyLand design as well.
Atlanta Streets Alive

At the Atlanta Streets Alive Festival on April 19th, our mission was to do art with the local community. The goal was to bring our newly printed screens to the festival so that community members could print on t-shirts and bags.

This practice would help to get the word out about Wholesome Wave in a fun and engaging way.

On the day of the event, the printmaking table was very busy and the members of the community seemed engaged and interested in our project.

This engagement in the community through art is something I was totally unfamiliar with. Prior to this class and this project, I never considered art as a way to give back to the community. I had not considered this crossover and the value it could have to the local community.

Through the project, we were able to spread awareness of a valuable program to the local community and participants of the program. We were able to spread the word about the Wholesome Wave program and the many parts of the program that are not as publicized.

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